The age of copy-pasting a western startup idea in India and hoping it to work is long gone. Unlike the west, India is a low trust high faith society. And as a society, we don’t trust someone or something easily (therefore low trust). But we are also a society of high faith and put in an exorbitant amount of faith in entities we trust i.e. if we do trust someone (or something) for a long enough duration we go on and put our faith in everything they have to offer.
While its a public knowledge that CRED is planning to venture into an investment advisory and account aggregation business by registering inro Dreamplug Advisory Solutions and Dreamplug AA Tech Solutions, I want to talk about a new potential avenue for it – CRED as a new asset class.
It’s been a decade since I started making enough money to sustain myself and in those 10 years, I have learned a thing or two about wealth. In this post, I will condense and list out those learnings.
I originally wrote this piece from the point of view of startups but a lot of it applies to other social cultures as well. It has been a year since we started Binks and so far I have not had the time to think actively about the culture that I want to build in my company.